The number of software development job postings peaked in early-to-mid 2022 and has dropped since then.

Today's big tech job options offer great compensation, incredible platforms for scale and impact, and slow but consistent growth over time. However, the kind of growth most companies experienced over the last few decades simply cannot happen again, rocket-ride careers are largely over, and there is increasing bureaucracy in the industry. Most of big tech is still laying off or not hiring and there is increasing return to office pressure. Working with big tech would suit people looking for stability, new graduates, and those looking for a path to retirement. Those who can afford higher risk, people who have already received credentials from a big tech job, and anyone who cannot stand being part of a large, slow system should look elsewhere.

An analysis of 50 social media job listings revealed a lack of industry standardization in career levels and compensation. The distinction between strategist and manager roles is often blurred, with wide salary ranges contributing to unclear compensation expectations. Responsibilities now include advanced tasks like social listening, influencer marketing, and paid social. Demand for video content creation skills is high, with roles requiring proficiency in platforms like TikTok and YouTube offering higher salaries.